Saturday, March 17, 2007


Saw this in a life column in newspaper. Might as well translate it and post it here.

Original author's blog is here. His published columns will be posted there.

Nintendo's new gaming console Wii is getting popular everyday; it is reported that even the politicians are the Premier of Republic of China, Su Tseng-cheng, is playing it everyday after work. (Source)

More and more of my friend have either bought, or planned to buy Wii. Notice that thise friends are all females. They like the interactive games like playing tennis, bowling, cooking.It can be seen that the Wii from Nintendo successfully opened the gaming market for females apart from traditional male market.

I even have a friend immediately bought stocks from Nintendo after playing Wii, as she thought Wii is definitely a runaway success which means profit for Nintendo.

Back in 1980s Nintendo released its first cartridge console named Famicom, which is short for Family Computer. It successfully put console gaming into family room. The next console, was naturally named Super Famicom.

However, all mainstream console gamers are still dominated by males. Nintendo had hoped to mke a console for everybody through the GameBoy line of handhelds. For this time, Wii has finally paved the way for female market for Nintendo. Perhaps wii should be called Femicom.

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